Introduction Sports equipment and materials are the foundation of athletic performance and recreational activities. Advancements in scientific and technological innovations have revolutionized the design and functionality of sports equipment, leading to improved performance, safety, and accessibility for athletes and enthusiasts alike. At the f
The popularity of short-form sports content drives brand loyalty
Introduction Short-form sports content refers to bite-sized, visually-engaging content formats such as video highlights, player interviews, and expert analysis. This type of content has gained immense popularity in recent years, driven by the widespread adoption of smartphones and social media platforms . Fans now have unprecedented access to spor